Description
Midea Group is a large comprehensive modern enterprise group mainly
engaged in home appliance industry and involved in lighting, real estate,
logistics and other fields. It owns three listed companies and four industrial
groups and is one of the largest white appliance production base and export
base in China.
At present, in addition to the headquarter in Shunde, Midea Group
also has production bases in Guangzhou, Zhongshan, Chongqing, Hefei
and Wuhu of Anhui, Wuhan and Jingzhou of Hubei, Wuxi, Huai ’an and
Suzhou of Jiangsu, Linfen of Shanxi, Handan of Hebei, etc. And in Vietnam,
Belarus built production bases. The group has a strong marketing network
throughout the country and more than 30 branches in major overseas
markets. Its home appliance brands have made outstanding achievements
along the way, but the diversification of market competition requires its
home appliance brands to further enhance their competitiveness.
When Siemens and Samsung and other international brands further
explore the Chinese market, other local household appliance brands are
thriving, user resources are being seized and divided by others online
and offline, As the most influential enterprise, Midea electric appliances
must find a new way out. Home appliances to the countryside and channel
integration have brought a huge improvement to it, but where is the next
growth point for home appliance brands? Policy support? Price incentives?
Product expansion? … So, how should Midea appliance deal with?
Faced with the overall decline in the growth of home appliance industry,
Midea Group firmly adheres to the strategy of “product leading, efficiency
driven and global operation” and continues to deepen the transformation.
With the arrival of “Internet +”, Midea stands on a new turning point.
Looking back to the past, the history of Midea electric appliance
is a history of constant change and development. Without the operation
transformation promoted for many years, the firm pursuit of quality
operation and growth, focus on industry, as well as its aims of making good
products and returning to the fundamental of operation, there would be no
Midea today.
Forward into the future, to keep up with the Times as a brand enterprise,
Mideacan not be a self-styled old enterprise.Its new characteristics are
subversion and openness. Midea should go down the path ofas two standards
to replan its development strategy and direction.
At present, Midea electrical appliances is still holding its ground in half
of China’s home appliance manufacturing industry, its managementscale,
network coverage and market share are ranked first in China’s home app
liance enterprises, and has a place in the world home appliance industry.
Midea is a warm company. It paid great attention on the promotion of
staff care, long-term incentive mechanism, practicing social responsibility,
actively investing in new products, new technologies and new fields that
contribute to society and are recognized by consumers, and driving more
people to realize their dreams.Midea electric appliance is the largest private
household appliance enterprise in China. It conducted itself in a low profile,
and is pragmatic enough, the outside world knows little about it.Based on
this, the editor compiled the book “Midea, Midea Manufacturing — How to
obtain success in manufacturing industry”, trying to interpret Midea electric
appliances from the following ten aspects, to help readers understand how
Midea electric appliances develop and grow on the road of constantly
seeking innovation and change.
★ Brand — the cornerstone of Midea’s enduring popularity
★ Quality — the value guarantee of Midea
★ Channel — the secret of Midea to win the world
★ Innovation — the reason of Midea’s unfailing success
★ Knowing Xiaomi – the road of Midea is wider
★ Management mode — the guarantee of Midea’s sustainable develop
ment
★ Domestic demand promotion — what brings to Midea
★Sincere cooperation — both sides have achieved a win-win situation
★ Enterprise culture — the essence of Midea
★ Social responsibility — demonstrates the brand power of Midea
There are a thousand of Mideas in a thousand people’s eyes, the editor
just from the perspective of personal thinking on Midea electrical appliances
for some observation and interpretation.In the compilation process of this
book, due to the editor’s limited level, coupled with a short time, mistakes
and omissions are unavoidable, please readers criticism and correction.At
the same time, some pictures and text are quoted from Internet Midea. once
the original author knowing this book, please contact the editor immediately,
so as to pay for the manuscript.
Editor,
December 2016
